NOVACOM invents the VIPI Knowledge Management for Carlson Wagonlit Travel
Ecrit par: Global
Nombre de lectures: 1356
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Carlson Wagonlit Travel
(CWT) is the world leader of the management of business trips. CWT launches the VIPITM Knowledge Management,
a new tool of internal communication signed NOVACOM. It allows its 22.000 employees around the
world to get better adapted to the values of the mark and to facilitate their
comprehension of the offer, following a repositioning carried out in 2007.
A video accompanies the
22 000 employees of the group, in six languages (German, English, Spanish,
French, Italian and Portuguese Brazilian), to present the new identity of the mark,
to render comprehensible the stakes and to encourage the appropriation to it.
This initiative is an improvement
in internal communication for NOVACOM. Generally, the companies implement such
a strategy to be addressed to the external audiences, and in particular in a
context of commercial conquest. This project undertaken by CWT reveals the
stakes of division and a strong and coherent appropriation of identity with
which are confronted today the international companies whose collaborators are
divided throughout the world.
In this context, Images,
sounds, texts, photographs, vidéos, 3d and interactivity are tools to
communicate the most important internal messages. The VIPITM Knowledge
Management is at the same time a teaching aid for its users. According to Céline Guerton, International marketing
director of CWT “This device innovating and flexible is an essential component
of the deployment of the new strategy of the company and falls under the
context of a strong growth that we knew these three last years”
Reference:
http://www.publi-news.fr/data/11032008/11032008-091203.html
A propos de l'auteur
We are two students of Master Global E-business, université de Lille 1. We are making this blog to share information about global e-business, IT, management and all other subjects related.
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